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In 1994, The Brand “Industree” was co-founded by Ms Gita Ram and Ms Neelam Chhiber to tap the market of home accessories produced by artisans from rural India. In 2009, envisaging the true potential Future Ventures invested in the company and the brand was rechristened as “Mother Earth”.
Mother Earth is a tasteful lifestyle brand for people with an Indian design sense. Mother Earth is one of the few lifestyle brands that represent Indian designs in a contemporary sense.
With investment from Future Ventures, Mother Earth scaled up and broadened its products categories to include fashion, food (organic and natural) and a wider range of home linen as well as a large range of home decor, furniture and gifts.
In 2009, Mother Earth opened its 11,000 sq ft large flagship store in Bangalore and has now expanded into multiple sales channels selling its products via multi-brand outlets, franchisees, online, exports and television, in addition to its own six stores.
Mother Earth believes in providing great quality goods while nurturing the environment and building on the strengths of marginalized rural communities to create sustainable livelihoods and overall prosperity.
Its mission is to enhance and create secure artisanal livelihood through socially, economically and environmentally sustainable