G.M.Pens International Pvt. Ltd.

CORPORATE

G.M.Pens International Pvt. Ltd. is the exclusive licensee of Reynolds, France in India and the SAARC countries. Reynolds, France now belongs to Sanford Corporation of USA, a global leader in writing instruments.

Headquartered in Chennai, G.M.Pens has pioneered the writing instruments revolution in the Indian market. G M Pens was established in the year 1986 to manufacture and market the Reynolds brand of writing instruments. In a short period of 20 years the company has grown from strength to strength and has changed the very way writing instruments are perceived in India. G.M.Pens has invested substantially in building up a large manufacturing base with facilities in Chennai and Pondicherry. A state of the art R&D facility in Chennai, one of the most sophisticated in the Reynolds family worldwide, ensures that the latest in writing technology is available to the Indian consumers.

G.M.Pens offers the widest range of writing instruments and accessories in the Indian market. A variety of writing instruments including ball pens, gel pens, fountain pens, mechanical pencils, markers, handy boards, childrens\' colouring pens etc, that cater to consumers from the age group of six to sixty are marketed under the brand name Reynolds. A continuous focus on consistent quality and a constant endeavour to provide quality products at affordable prices have ensured that Reynolds has been the numero uno in the Indian writing instruments market. A substantial investment has also been made in establishing the Reynolds brand name through the mass media of TV and press in an effort to convert the category from a commodity to a brand dominated segment.

G M Pens manufactures and markets more than a million pens a day, in addition to various other instruments such as markers and colouring products.

The company's products are available in 3,00,000 retail outlets across India covered through a network of 2500 redistribution stockists and 27 main stockists. This is facilitated by a sales and marketing team of over 300 professionals.

A team of experienced professionals lead the organization in various functional areas of manufacturing, marketing, sales, commercial, finance, human resources and EDP. An atmosphere that encourages learning and rewards superior performance has been the hallmark of the organization.

The company has also been instrumental in establishing the Reynolds brand name in the neighbouring markets of Bangladesh, Maldives and Nepal. Various products of the company are also exported to markets like Australia, Middle East and even to Reynolds, France

French Connection

Established in 1927 at la Ferte\'-Milon in France, Reynolds has over the past eight decades been a leader in writing instruments in Europe and the rest of the world. In 1946, the headquarters and factory were shifted to Valence, in the south of France. The company is headquartered at Valence till date.

With 450 employees, Reynolds, France has a daily production of 4 million writing instruments. Of this, exports account for 50% of sales. It has a worldwide market presence in 80 countries around the globe. Reynolds has 12 of its own manufacturing units established in Africa, Asia and the Middle East.

The year 1999 was a landmark year in the history of Reynolds. Since then it has been a member company of Sanford Corporation, USA. Sanford is a US $ 1.2 billion company. Sanford is in turn the writing instruments division of the US $ 7 billion Newell Rubbermaid group. Sanford has the broadest range of writing, marking, colouring and drawing products worldwide.