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Anita Dongre Grassroot
The Anita Dongre Grassroot store at The Chanakya Shopping Mall, Chanakyapuri, New Delhi. Anita Dongre Grassroot is born out of the need to revive and sustain Indian handcrafted traditions by translating them into contemporary, sustainable fashion. Through collaborations with independent artisans and NGOs, Grassroot provides steady opportunities to skilled craftspeople in remote villages, ensuring fair wages and thus empowering them with better livelihoods. This effort is reversing the effects of labour migration, all the while embracing design that is good for the planet.
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About Anita Dongre Grassroot
From runways and awards shows to premieres and movies, her designs have graced the country’s most elite and celebrated personalities from all walks of life. Her innate flair for style and design enables her to create collection after collection But more importantly, her designs voice the taste of the new age 21st century Indian woman.More..
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