Cricket mania begins at Hard Rock Cafe with 20-20 Cricket Season

Live Screening of ICC Wold Twenty20 Sri Lanka 2012 in Delhi - Cricket mania begins at Hard Rock Cafe with 20-20 Cricket Season.

Cricket mania begins at Hard Rock Café with 20-20 Cricket Season

Live screening of power packed matches starting from September 18th

September, New Delhi: Hard Rock Café – is all set to add some power packed action to this cricketing season as it hosts live screening of the 20-20 cricket matches. Daily life will come to a halt as fans in the city get set to witness the biggest of all cricketing rivalries compete head on for the most coveted title. So, get set to be a part of some live nail biting cricket action starting from Sep 18th to Oct 7th, 2012 across HRC outlets.

Jay Singh, Co-Founder and Executive Director, JSM Corp Pvt. Ltd. Said: “Hard Rock Café has always been doing something special for the sporting enthusiasts coming in to our outlets. Be it football or cricket, we have done special screenings for all our fans. This year too, we have made special arrangements for live screening of the matches for the 20-20 cricket season and have some fabulous F&B deals to keep the fans cheering on”.

As cricket takes centre stage, HRC has made special arrangements for you to satisfy your hunger cravings as it brings a mouthwatering ‘Off the field’ menu adding more zeal to this extravagant event. HRC the one-stop destination with the perfect ambience, appetizing food and the cheering crowd will set the stage for some live madness. As the action unfolds on the live projector screen, relish delectable starters like Chicken Wings, Chicken Kathi Roll, Corn Fritters and Chicken Tupelo Tendersmade withboneless, seasoned and breaded chicken tenders, served with honey mustard and Hickory Bar-B-Que sauces. Veggie lovers need not worry as HRC has planned special starters for them as well. Dig into Onion Rings, served with hickory Bar-B-Que, PaneerKathi Roll as you experience the closest of game finishes and some sensational cricket.

Feeling thirsty after all the cricketing drama? Hard Rock Café quenches your thirst with Kingfisher beer buckets and cocktail pitchers like - Power Play, Rum Striker, Stumped and Free Hit.

The fun doesn’t stop here as Hard Rock Café has planned some really cool and interactive online contests. ‘Predict and win’ with contests on Facebook and Twitter giving fans the chance to go beyond the fun of viewing live matches. From predicting the ‘Man of the Match’ to asking the fans to ‘Caption the image’ & tweet, this cricketing season surely packs a punch at HRC. The winners will be awarded scores from these activities and will win exciting gratifications.

So, come and gorge on special cricket menu only at your favorite café as you enjoy the matches live!

About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta. Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014. Additional announced hotel and casino projects includeAruba, Hungary and Northfield Park. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

About JSM

A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes a repertoire of some of India’s most successful and well- known independent restaurants. From the super premium luxury lounge Shiro, with its signature high ceilings, grand statues and award winning Oriental cuisine JSM is the exclusive India master franchisee for world- renowned brands like Hard Rock Café, California Pizza Kitchen, Trader Vic's, Inakaya and now Pinkberry. JSM restaurants are known for their unique designs and uncompromising standards and remains committed to its vision – Let Us Entertain You!

Media contacts for HRC:
Muddasser Alvi / Neha Kohli
9818640311 / 9811433228
muddasser@avian-media.com / nehakohli@avian-media.com