DISNEY INDIA AND SATYA PAUL ANNOUNCE THE LAUNCH OF ‘DISNEY MONO POP BY SATYA PAUL’ INSPIRED BY MICKEY AND MINNIE MOUSE

Delhi, December 04, 2014: Disney is teaming up with iconic Indian fashion brand, Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’. This collection will be available at DLF Promenade, Vasant Kunj.

Inspired by the unique interpretations of iconic Disney characters, the Satya Paul design studio has created a nostalgic collection that reflects and reminisces the evolution of Mickey and Minnie over the years. The idea was to render the characters in monochrome to being washed in Sepia, finding hints of color in their latest avatar, with pop hues and strong graphics. This collaboration pays homage to these iconic characters by fusing them with one of India’s classic sartorial drapes- the Saree.

The collection takes you on a retrospective journey through Disney’s famous artworks, earlier interpretations, rendering techniques and fantastical vision and comprises of tunics, scarves, stoles, ties and accessories in addition to the sarees. Pricing has been positioned to make the collection accessible to a larger audience, with printed sarees starting at INR 11995 along with ready-to-wear and accessories priced at INR 2995 onwards. This collection will launch at retail in December 2014 onwards through 10 flagship Satya Paul stores across five cities.

“Disney is a multi-generation brand with characters that continue to inspire fashion designers globally. We are delighted to collaborate with Satya Paul to lend their creative expertise in designing this inspiring range for fashion conscious fans. Our halo collaborations have always created unique offerings which keeps us at the helm of the creative fashion business in India and worldwide”, said Abhishek Maheshwari, VP and Head, Consumer Products, Disney India.

Dinaz Madhukar, Senior Vice President & Mall Head, DLF Promenade added, “Satya Paul and Disney are brands to reckon with and their collaboration has resulted in an exciting collection. We are proud to be one of the key mall partners for this collection and we see this as an exciting offering for our patrons.”

"For three decades now, the Satya Paul design studio has been synonymous with distinct print innovation and ground breaking design. Therefore, our collaboration with Disney is an exciting platform to extend the brand's core vision and we are looking forward to launching this Global Indian line inspired by two of Disney's iconic characters", said Sanjay Kapoor, managing director at Genesis Colors, the holding company for Satya Paul.

Inspiring talented designers the world over, cultural icons Mickey Mouse and Minnie Mouse, continue to be in high demand with leading international luxury brands such as Dolce & Gabbana, Givenchy, Marc Jacobs and Elie Saab. This year these characters will be recreated in Satya Paul's signature print fabrications on women’s apparel & accessories along with selected men’s accessories.

This season, find your joie-de-vivre with this specially crafted Global Indian line brought to you with Disney by Satya Paul.

Address: DLF Promenade
3, Nelson Mandela Marg
Vasant Kunj
New Delhi-110070

Contact: 011-46104466