Hard Rock Cafe celebrates its 3rd anniversary

Rocking on successfully for 3 smashing years

Glorious celebrations begin as HRC Delhi completes its 3rd anniversary

New Delhi, May 31st, 2012: You have loved our music. You have digged into our lip-smacking food and enjoyed our signature cocktails. You have been amazed by our larger-than-life ambience and have worshipped our rock memorabilia. Now, it’s time to join us in celebrating our third anniversary. Yes, Hard Rock Café, the one-stop destination for music and food lovers, celebrates three glorious years in Delhi.

Jay Singh, Co-Founder and Executive Director, JSM Corp Pvt. Ltd, said: “It gives us immense happiness to welcome this day and be a part of the HRC lineage. The market was at a nascent stage when we brought HRC in India. However, HRC - Delhi met with unprecedented popularity, making it a loved and respected brand for all age groups. HRC promises to gift patrons with more memorable experiences. We will carry on the goodwill and make HRC a truly loved place.”

Since inception, HRC has been engaging patrons in a wide variety of rock music and has provided a strong platform to upcoming rock artistes. Today, HRC promises to continue providing a rocking experience as it crosses this milestone. A starry gathering of imminent people from the music fraternity will be gracing the occasion. HRC calls all its die-hard fans to unite and show their love and support to this temple of music which has been idolized the world over, giving patrons an enthralling experience all these years.

HRC has come a long way by not only bringing good music, but also celebrating international days with panache and joy. From St. Patrick’s Day celebrations, screening of the Grammy Awards, The Legendary Burger Festival to Mojito Mania, and providing the platform to international DJ artists and budding rock artists, HRC has done it all.

An exciting evening awaits you as HRC gets set to pay tribute to the rock stars and music legends. Fans will also get their first taste of a one of a kind special guitar smash by the popular band Mob Marley. A life-size cake will be cut with a saw knife on the occasion and a guitar will be donated to a Family Services NGO catering to children care.

So, come and rock with us. Be a part of a great, new journey!

Where: Hard Rock café
When: 31st May 2012
Time:9 pm onwards

About Hard Rock International
With a total of 173 venues in 53 countries, including 138 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

About JSM
A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes a repertoire of some of India’s most successful and well- known independent restaurants. From the super premium luxury lounge Shiro, with its signature high ceilings, grand statues and award winning Oriental cuisine JSM is the exclusive India master franchisee for world- renowned brands like Hard Rock Café, California Pizza Kitchen, Trader Vic's, Inakaya and now Pinkberry. JSM restaurants are known for their unique designs and uncompromising standards and remains committed to its vision – Let Us Entertain You!

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Muddasser Alvi / Neha Kohli
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muddasser@avian-media.com / nehakohli@avian-media.com