Hard Rock Cafe goes pink for PINKTOBER.

HARD ROCK CAFE GOES PINK FOR PINKTOBER™

13th Annual Breast Cancer Awareness Campaign Rocks for the Cause

National, October, 2012 – Hard Rock Cafe adds a pop of PINK this October in honor of the brand’s 13th annual PINKTOBER™ breast cancer awareness campaign! Hard Rock’s commitment to breast cancer awareness and research continues for a 13th year this October with PINK menu offerings, live music events highlighting local and emerging talent, and limited-edition merchandise benefiting the Ogaan Cancer Foundation.

Speaking on the occasion, Jay Singh, Co-Founder and Executive Director of Hard Rock Café, says, “Philanthropy has been a cornerstone for Hard Rock since day one, and our annual PINKTOBER program is an incredible example of the unique way Hard Rock Café is able to support a worthy cause. Combining great music, cool merchandise, unique menu items, social media and creative local activation, Hard Rockers help raise awareness, funds and most importantly support for the fight against breast cancer”.

Fan-fare – PINKTOBER and You

Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month. Fans can visit their local Hard Rock and party for the color PINK dancing the night away to the foot stomping music to benefit the Ogaan Cancer Foundation in its attempts to create awareness for this cause. Drink PINK with Hard Rock’s specially prepared cocktails. Giving your ears a musical treat, HRC will be paying tribute to the most famous and loved band of all time - ‘Guns and Roses’ on 25th October 2012. Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including the PINKTOBER 2012 T-shirt and pins. Products are sold exclusively at Hard Rock Café’s Rock Shop. Proceeds from the sale of PINKTOBER products will benefit the Ogaan Cancer Foundation.

HRC jointly with Elle will also be screening special documentary film on breast cancer by noted film director - Zoya Akhtar and host chat sessions on the preventive measures to undertake. Come try your luck and buy raffle tickets, sales from which will be donated for the cause this entire month and also the lucky winner gets a chance to win a special Pinktober hamper from HRC.

For additional information on the PINKTOBER™ program, merchandise and local events, please visit www.hardrock.com.

About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta. Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014. Additional announced hotel and casino projects includeAruba, Hungary and Northfield Park. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

About JSM

A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes a repertoire of some of India’s most successful and well- known independent restaurants. From the super premium luxury lounge Shiro, with its signature high ceilings, grand statues and award winning Oriental cuisine JSM is the exclusive India master franchisee for world- renowned brands like Hard Rock Café, California Pizza Kitchen, Trader Vic's, Inakaya and now Pinkberry. JSM restaurants are known for their unique designs and uncompromising standards and remains committed to its vision – Let Us Entertain You!