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Jashn unveils its new collection ‘Made with Love’
Jashn Pret is up with a refreshing range of trendy, affordable, indo-western fashion Kurtis designed to suit ‘Quintessentially You’
Mumbai, September 21st, 2016: Jashn, the premium ethnic brand, recently launched its new collection of Kurtis, ‘Made with Love’. This latest collection under the Kurti segment – ‘Jashn Pret’ depicts a peppy & unconventional style, designed to appeal young working professionals as well as mature women with a penchant for style. The designs under this collection are voguish and attempt to set a new trend in the ethnic wear. They’re ideal to be paired with Jashn leggings, cigarette pants, Palazzos, denims etc.
The Jashn Pret collection of kurtis has been exclusively designed by Jashn’s expert in-house designers thus ensuring their cuts, fabrics and silhouettes compliment and flatter the Indian body. They showcase a variety of contemporary colours and prints that are perfect for daily wear. The typical specifications of the ‘Made with Love’ collection include classic colour combinations, perfect fit around arms, bust and mid-waist, floral prints, tassels etc. It‘s below the waist loose attribute creates a relax look. The entire collection has a dreamy semblance therefore; emphasizing it is designed for ‘quintessentially you’.
Jashn Pret brings the best of trendy, affordable, indo-western fashion for the working woman of today. Prepared to make an impression socially and professionally as each design by Jashn Pret is a wardrobe must-have. Jashn Pret has set out to create a brand with a view in the present moment, but, ultimately much steeped in the Indian traditions of draped form and the techniques that millions of Indian craftspeople imbibe with love. The silhouettes combine western notions of cut, construct and finish using Indian heritage and craftsmanship. Unusual fabrics, texturing and detailing, fusion of styles, patch work with gorgeous embellishments in a vibrant diverse color palette to make the feeling of going back to the soul.
Since its inception in 2003 Jashn has carved a niche for itself in fashionable ethnic wear. Its inimitable designs have rocked the celebrity world and Indian and International fashion scene. A women’s lifestyle ethnic wear brand which has over 80 stores across 33 cities and is located in the best malls and some of the finest high street locations of India and 3 stores in UAE; 1 in Dubai & 2 in Abu Dhabi. They are also present on Jabong, Myntra, Snapdeal, Flipkart, Amazon and their own site - Jashn.in. Their design team is always in sync with the latest in trends in India and abroad. The products range from beautiful & rich sarees with prints and delicate embroideries, elegant salwarkameez suits, trendy ready-to- stitch pieces, lehengas.