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Play and Party Hard at SMAAASH Noida


Experience the country’s premier URBAN SPORTS CENTER at


New Delhi NCR, 11 May 2016: Smaaash Entertainment Pvt. Ltd., today announced the launch of its sports-centric immersive & interactive entertainment and gaming center ‘Smaaash’ at the newly opened DLF Mall of India, Noida

Brain child of the multi-faceted Shripal Morakhia, Smaaash presents an unmatched range of games that offer a superlative experience, and combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience.

“Smaaash is a labour of love for me. Every experience enjoyed by a patron is a personal success. At Smaaash we are never satisfied with the latest and the best, the aim is always to go beyond and reach for the stars. We now present the destination that Noida has been waiting for long. We are bringing to the city, a never seen before gaming experience with fresh concepts, powerful simulative technology and innovative design.Maintaining the perfect balance between virtual and real, the interactive experience at Smaaash lets everyone escape to a different world and playout their dreams.” said Shripal Morakhia,Chief Imagination Officer, Smaaash Entertainment Pvt. Ltd.

"Smaaash has constantly upped the ante on providing an immersive experience to people who love sports and wish to have fun beyond the stress of daily lives. Smaaash not only redefines sports entertainment, but also allows one to experience these thrilling activities as a participant. We are now ready with the Noida outlet and it is slated to be smashing as never before!” added Sachin Tendulkar, Brand Ambassador, Smaaash.

The newly opened 50,000/- sq. ft. center is the next link in the chain of the country’s premiere urban sports parks, and boasts of a 360 degree cricket simulator where one can experience first-hand the exhilaration of facing cricket legends like Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar. Football fans in the mood to kick around a ball can challenge the Super-Sonic Goalkeeper while playing Football Super Keeper. Fulfilthe need for speed and feel the G-force by trying X2Racing, or alternatively just enjoy friendly banter at the arcade games or at TwilightTen Pin Bowling.

At Smaaash Noida, one can also immerse oneself into virtual reality technology that is so close to reality that it completely absorbs one’s senses.A mix of motion & positional tracking, virtual reality high definition Head Mounted Displays (HMD), along with a state of the art graphics engine that renders in real time, adds thehigh definition thrill to adventure gaming. Games like WalkThe Plank, Finger Coaster, Fly Max, Face Ronaldo and many moreprovide for a completely immersive experience and transfer you to a world beyond your wildest imagination.

The launch of Smaaash Noida also commemorates the launch of Mighty Small Café & Bar in NCR. Mighty Small @ Smaaash is the new concept café being launched at all Smaaash properties across the country. The café features a carnival theme with elements that exude fun, joy and vibrancy. A café designed for kids and those that are kids at heart, the idea is to have a place so alive that it reflects life as in a carnival. The bar features a scrabble inspired façade with names of drinks on it for the amusement of the customers. All elements, like the origami birds, 3D animal art installations, red glass panels come together in a beautiful way. The idea is to instantly transport visitors to their childhood, with the carnival themed decor, the huge circus posters, and the red and white seats. This café, with its quirky décor, is designed to bring a smile to anyone’s face and create an Alice in Wonderland sort of a feel in totality.

Mighty Small offers an eclectic range of food and drink options that will tempt every food lover in the vicinity. The perfect complement to Smaaash, Mighty Small presents dishes and drinks that are perfect accompaniments to the exhilarating gaming options, and can be carried across the property floor, as well as an inviting bar and restaurant to relax, indulge in a good meal and great drinks with friends, family and loved ones.

So come May 2016, immerse yourself in the SMAAASH experience…throw worries out of the window put a smile on your lips and “Have a Blast at Smaaash, Noida”

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Play and Party Hard at SMAAASH Noida