The URBAN EARLY MEN wins local round of HARD ROCK RISING

Hard Rock’s Global Battle of the Bands Competition Gives Delhi Own The Urban Early Men the Chance to Take the Stage at Hard Rock Calling 2012

New Delhi, Delhi, March 23rd, 2012 – 12,000+ bands entered worldwide. More than 275,000 votes were cast. 841 bands competed. And now, the results are in and Delhi’s own The Urban Early Men has won the local round of Hard Rock Rising – the global battle of the bands! After battling it out with several of the area’s top bands at Hard Rock Cafe Delhi, The Urban Early Men, is one step closer to winning the chance of a lifetime – a spot on the bill at the 2012 Hard Rock Calling music festival in London’s Hyde Park, featuring headlining performances by Bruce Springsteen & The E Street Band, Paul Simon and more to be announced! Now, it’s up to you Delhi to show your support and help these emerging artists live out their dreams!

The Urban Early Men will now be pitted against 85 other Hard Rock Cafe local winners from across the globe. These local winners will be narrowed down to the top ten bands worldwide via fan voting on Hard Rock Facebook pages. Beginning April 9, 2012 at 10am EST, fans can vote and download free tracks from bands of their choice at Hard Rock Delhi’s Facebook page. Once the global voting is complete and the top 10 are chosen, a panel of celebrity judges and music industry professionals, including Steven Van Zandt of the E Street Band, John Gourley, singer of Portugal. The Man, Scott Hutchison of Frightened Rabbit, Fyfe Dangerfield of Guillemots, Live Nation Vice President of Promotions Toby Leighton-Pope and Hard Rock International Chief Marketing Officer John Galloway, will select the top three winners.

The first place winner will be flown to London for the ultimate rock star treatment, including a spot on the bill at Hard Rock Calling 2012. Second and third prize winners will receive $5,000 and $2,500, respectively, in ReverbNation PROMOTE IT credits, a revolutionary tool that creates targeted, highly effective Facebook advertising campaigns for musicians and venues promoting songs, Facebook pages and concerts. For full rules and a list of participating locations visit www.hardrock.com.

Visit www.Facebook.com/Delhi to vote or www.hardrock.com for additional details.

About Hard Rock Calling
Hard Rock Calling, an iconic festival now in its seventh consecutive year, has established itself as one of the UK’s premier outdoor music events. The 2012 festival will take place from Friday, July 13 to Sunday, July 15 in London’s Hyde Park. Headliners for the festival will include Bruce Springsteen and the E Street Band, who will take the Main Stage on Saturday, July 14 for their second Hard Rock Calling performance, followed by Paul Simon on Sunday, July 15. Hard Rock Calling 2012’s performers will join a long line of rock ‘n’ roll greats who have previously taken the stage at this iconic festival including: Aerosmith, Eric Clapton, Neil Young, Paul McCartney, Stevie Wonder, The Who, Pearl Jam, Peter Gabriel, The Killers, The Police, Rod Stewart and Bon Jovi. Hard Rock Calling, produced by Live Nation and presented by Hard Rock International, is a unique and historic musical event with a main stage, second stage, renowned bands, on-site Hard Rock Cafe, as well as a variety of additional attractions. For further information on the 2012 artist lineup and ticket details, visit www.hardrockcalling.co.uk.

About ReverbNation

ReverbNation provides over 1.8 million artists, managers, labels, venues, festivals/events and other music industry professionals with powerful, easy-to-use technology to promote and prosper online. Their array of distribution and promotional solutions provide the hands-on tools and actionable insights that allow them to reach their goals in an increasingly complex music industry. The company operates worldwide with customers on every continent. Over 30 million visitors come to reverbnation.com every month. For more information, visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation.

About Hard Rock International
With a total of 173 venues in 53 countries, including 138 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

For further media queries please contact:

Neha Kohli

9811433228

nehakohli@avian-media.com