VIRAT KOHLI TO SMAAASH IT UP!

Signs on as the Smaaash Youth Icon; launches Lloyd presents Smaaash CyberHub Corporate Cricket Challenge

New Delhi NCR, September 9, 2015: Smaaash Entertainment Pvt. Ltd. today unveiled India’s Test Captain, Virat Kohli, as the ‘Smaaash Youth Icon’ for its chain of sports-centric interactive entertainment and gaming centers around the country. The leader in innovative entertainment and active engagement, Smaaash signed India’s leading youth icon and a sportsperson par excellence, Virat Kohli, who will drive Smaaash’s vision of redefining entertainment and sports engagement amongst the youth today.

“At Smaaash,our aim is to convert a nation of passive spectators into active players with our highly innovative and cutting edge sports entertainment offerings. The youth of today requires an inspiration to motivate them to adopt an active lifestyle, filled with sports and entertainment, and we could not think of anyone more inspiring than the brightest star of the Indian cricket team, Virat Kohli. There is a great synergy between Smaaash and Virat, who embodies the passion and energy associated with the brand. We look forward to a long and fruitful association with him, starting with the launch of the Smaaash CyberHub Corporate Cricket Challenge presented by Lloyd”, said Shripal Morakhia, Chief Imagination Officer, Smaaash.

Speaking on the announcement, Virat Kohli said, “Smaaash is truly the destination for everyone seeking innovative entertainment and active engagement. Smaaash has brought to the country a venue that promotes an active lifestyle with a fun and engaging atmosphere. Being a fitness and gaming enthusiast, I am excited and happy to associate with Smaaash and promote a fun and fit lifestyle across India.”

Virat Kohli also announced the launch of the Lloyd presents Smaaash CyberHub Corporate Cricket Challenge, a corporate cricket tournament, at ‘Smaaash’ at DLF CyberHub, Gurgaon.The challenge is a unique and exciting initiative by Smaaash, which invites corporate in Gurgaon to form a team of 6 (5 players + 1 substitute) and participate in the tournament to be held in at Smaaash and DLF CyberHub. The challenge is all about showcasing batting skills by facing the legends like Wasim Akram, Sachin Tendulkar, Shoaib Akhtar, Shane Warne and more at Smaaash and scoring maximum runs as a team. The challenge went live on September 9, 2015, when registrations opened, and will continue till November 1, 2015.The winning team will receive the awards from Virat sponsored by Fanatic Sports and an all sponsored trip for the T20 world Cup finals to be played at Eden Gardens, Kolkata in April 2016.

The recently opened 47,000/- sq. ft. center is the country’s premiere urban sports park, with interactive sports, including Smaaash Cricket, which features the world’s first 360 degree cricket simulator, Football Super Keeper, X2 Racing and Ten Pin Bowling, amongst others.At Smaaash Gurgaon, one can also immerse oneself into virtual reality technology that is so near to reality that it completely absorbs one’s senses. Games like Walk The Plank, Finger Coaster, Fly Max, Face Ronaldo and Vulcan Force, provide for a completely immersive experience and transfer you to a world beyond your wildest imagination.

After all the sporting excitement, unwind at Unforked Café & Bar, the multi-cuisine restaurant and bar. The perfect place to relax, and indulge in a good meal and great drinks with friends, family and loved ones, Unforked Café & Bar offers a smorgasbord of food and drink options that will tempt every food lover in the vicinity.

About Smaaash

Brain child of the multi-faceted Shripal Morakhia, Smaaash presents an unmatched range of games that offer a superlative experience and combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience. Co-owned by cricketing legend Sachin Tendulkar, Smaaash has upped the ante of the real and virtual gaming experience in the country. Smaaash has three outlets in the country, in the cities of Mumbai, Gurgaon and Hyderabad, with plans to expand strategically both in India and internationally.