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Alcott stands for all cotton. Italy's famous youth fashion brand and one of the fastest growing fashion retail brands in the world.

Alcott started in 1990 with the opening of the first Alcott flagship store, to whom another 11 (company owned retail stores) followed within 1997. During 2007 Capri S.r.l. will add 6 stores to its company owned retail network.

Alcott is a trendy young modern Italian brand. The focus is mainly on denim and fashion, proposing a casual, happening total look that includes as well accessories. The Ladies collection is composed by a minimum of 330 styles per season, wherein the flash collection represents roughly 20% of the total buying. The Men collection is composed by about 290 styles per season. The accessories collection consists of about 100 styles per season.

What makes ALCOTT an incomparable brand is its ability to quickly understand the evolution of fashion and styles together with a particular attention both for clothing and accessories. The company comes from a direct market experience and understands what the customer is expecting. It offers the right trend at the right time at a reasonable and at competitive prices.

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